In a crowded real estate market, you need to be a bit creative if you want to be successful. If you hope to sell your home quickly and for top dollar, you need to think outside the box and look for unusual ways to promote and advertise your property.
Whether you are selling your starter home to move on to your dream home or putting your dream home on the market as you transition into retirement, a little bit of unusual thinking can go a long way. Here are some timely tips and tricks to help you sell your home fast.
The Power of Promotion
Promotion is key to selling a home, so look for unusual ways to market your property and attract the right buyers. Instead of focusing on a single demographic, spread your marketing efforts far and wide. Advertise everywhere you can think of, and seek home buyers from a wide variety of demographics.
If you can attract just a few qualified buyers from a dozen demographics, you will have a very full open house. That, in turn, increases the odds of a fast home sale. Do not limit yourself when it comes to promoting your property; when selling a home, the more the merrier.
Engagement is Key
Selling is at the heart of the real estate market. If you are good at selling, you will be good at selling your home. Talk to the people who attend your open house, chat with potential buyers during private showing and engage with everyone who comes through your doors.
Make yourself available to answer any questions potential buyers may have. The more you engage with potential buyers, the easier it will be to sell your home.
Create a Neighborhood
Buying a home means buying a neighborhood and a lifestyle. Create a ‘neighborhood feel’ at your next open house; invite your neighbors over for food and drinks. Encourage the neighbors to socialize with prospective clients during showings and create a welcoming feeling that will encourage would-be buyers to make an offer.
Gather Market Data
The more you know, the easier it will be to sell your home. Do your research before you put your home on the market, checking out average selling prices, recent sales data and anything else that could make pricing your home easier.
You can also track recent sales data as you move along. If your home is not selling, check to see if the market is soft overall, or if something in your property is turning off would-be buyers. The more you know, the better.
Create the Right Atmosphere
Whether you are conducting a private showing or hosting an open house, strive to create an atmosphere that gives it that homey feel. You want the potential buyers to picture themselves in your home, and the right atmosphere will help them do just that.
You do not need to renovate your entire home to make it more saleable, but a few targeted upgrades can go a long way. Make sure everything in your home is functioning and up to modern standards. Know what buyers crave, and strive to provide it. The more attractive your home is, the easier it will be to sell.
Digital Home Selling
These days most buyers look online first, so use digital technology to market your home. Create a virtual tour of the property, take an in-depth video and place it online and reach out to social media contacts for extra marketing power.
The digital tour will make your home available nationwide. You never know who might be looking, or which would-be buyers are moving to your area. The wider your marketing area, the more likely your home is to sell.
Casting your marketing net far and wide is a smart thing to do, but do not forget about the locals. Placing ads in local newspapers will give your property more exposure and help you fill up those open houses.
The Sense of Smell
Smell is the strongest sense, and it can make or break the sale. Cover up any unpleasant odors that could turn off would-be buyers; leave the pets with the neighbors and put out a fresh smelling bowl of potpourri.
You can make your home smell great and give would-be buyers a treat by baking a fresh batch of cookies before your next open house. The fresh smell will cover up any unpleasant odors and give your property a homey look and feel.
Selling a home is never easy, but there are things you can do to tip the odds in your favor. From knowing your customer to engaging with the neighbors, the steps you take now can help you sell your home more quickly – and for top dollar. For help and advice on selling your home, call Urbanista!